Ebook {Epub PDF} Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

From the publisher: Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making. 'Predictably Irrational: The Hidden Forces that Shape Our Decisions’ is a book on human behavior which tries to understand why we humans tend to make certain decisions and behave in certain ways. This book takes into account human reactions across a /5(4K). Predictably Irrational: The Hidden Forces That Shape Our Decisions by.

From the publisher: Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making. This item: Predictably Irrational: The Hidden Forces That Shape Our Decisions. by Dan Ariely Paperback. £ In stock. Sold by Lowplex® Books and sent from Amazon Fulfillment. £ delivery. Thinking, Fast and Slow: Daniel Kahneman. by Daniel Kahneman Paperback. £ "Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." —James Surowiecki, author of The Wisdom of Crowds.

ments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with ground­ breaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. They're systematic and predictable--making us "predictably" irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. “Dan Ariely’s ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice.”.