Ebook {Epub PDF} Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

Sway is an exploration of these types of irrational behavior, and an attempt to explain why we do what we do. Sway: The Irresistible Pull of Irrational Behavior. The Brofmans provide a multitude of anecdotal evidence to explain these topics and to demonstrate how . Sway: The Irresistible Pull of Irrational Behavior. By Ori Brafman, MBA ’01 Rom Brafman. Broadway Books. June 2 A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Sway: The Irresistible Pull of Irrational Behavior (Paperback) Ori Brafman, Rom Brafman. Published by Bantam Doubleday Dell Publishing Group Inc, United States () ISBN ISBN New Paperback Quantity: /5(19K).

The Irresistible Pull of Irrational Behavior. Ori Brafman with Rom Brafman; read by John Apicella and organizational behavior, Sway reveals the dynamic forces that derail our decision-making and our personal and business lives—and helps listeners avoid and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces. Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune , governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco. Rom Brafman holds a Ph.D. in psychology and has taught university courses in personality and personal growth.. His current research interests focus on the. Ori Brafman and his brother Rom Brafman visit Google's Mountain View, CA headquarters to discuss Ori's book "Sway: The Irresistible Pull of Irrational Behavi.

Ori Brafman and his brother Rom Brafman visit Google's Mountain View, CA headquarters to discuss Ori's book "Sway: The Irresistible Pull of Irrational Behavi. In , Ori and Rom Brafman reached the New York Times Bestseller list with "Sway, The Irresistible Pull of Irrational Behavior" which runs from anecdote to anecdote describing people making decisions that they think are perfectly informed by the facts, when in fact, they are perfectly informed by many other factors that sway their judgement, most of it they don't even realize. In “Sway”, Brafman and Brafman attempt to explore loss aversion, value attribution, and the diagnosis bias in order to explain human behavior which is either irrational or out of the norm. Sadly, they are not quite successful. “Sway” is gear. We’ve all made irrational decisions: be it in work, love, or finances.